Stax-o-Rex: Logo for a new record store.
This logo is a metamorphosis of two classic record labels: Stax Records, founded in 1957 and originally based in Memphis, Tennessee and Rex Records, founded in 1912 in Wilmington, Delaware.
Stax-o-Rex buy and sell vintage vinyl from various music genres including soul, R&B, black rockers, rock-n-roll, rockabilly, doo wop, blues, garage, beat, exotica, popcorn, new breed and funk.
The black and white logo incorporates retro typefaces and graphic elements reminiscent of stacks of records. Reference is made to the Royal Air Force roundel used by English mods in the late 1950’s to mid 60’s. We recommend that all music enthusiasts check out their fine selection and wish Stax-o-Rex the best of luck – with the help of McGoogle & Co. they will no doubt quickly find their global niche.