KARO

New logotype and colour concept: Konferenz Bildschulen Schweiz
The Basel K’Werk Art & Design School is developing a national association for art and design schools for children and young adults. In cooperation with K’werk in Zug and Aarau, the goals of the association are to promote networking, offer a platform for exchanging ideas and experiences, quality assurance, support for new schools and to increase public awareness of the schools. Longer term goals include developing curricula and positioning the schools similar to that of Swiss music schools.





The brief was to create a simple but elegant logotype with a series of fresh colours and timeless design.